Promote your Web Site

• If your budget allows, advertise your web site on other popular news sites, search engines and web portals, e.g. M-Web.
  
  
• Joining a banner network like MSN bCentral (see example below). By agreeing to displaying banners on your own web site, your banner is displayed on other web sites. Other banner networks include HyperBanner Network and SmartAge.

• List your web site with directories and forums dealing with your line of business. If you develop software, for example, will it not make good sense to have a shareware or demo version listed on a site like www.softseek.com?
  
  
• Do not underestimate conventional marketing techniques such as advertising in magazines, newspapers and, very important, build a network of contacts in related fields of business. Direct marketing by e-mail is also acceptable as long as you don't revert to "spam".